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Photographer's Note

This shot was taken outside the Guinness Storehouse in St James, Dublin. I have to confess that I am not a fan of selective desaturation but here I used it specifically because of the iconic harp Guinness has used in its branding since 1862.

The harp, which serves as the Guinness emblem, is based on a famous 14th century Irish harp known as the "O'Neill" or "Brian Boru" harp which is now preserved in the Library of Trinity College Dublin. It was registered as a Guinness company trademark in 1876 and because of the harp trademark that Guinness named its first lager 'Harp' in 1960.

There have been a number of changes to the design of the harp device over the years including a reduction in the number of strings shown. The current harp was introduced in 2005 when a new brand livery was launched. The harp is also the official national emblem of the Republic of Ireland however; there is a difference between the Irish government harp and the Guinness harp. As Guinness had trademarked the harp symbol in 1876, the Irish Free State Government of 1922 had to turn the official government harp the other way to differentiate between the trademarked Guinness harp and the official State emblem. The distinguishing feature between the two harps is that the Guinness Harp always appears with its straight edge (the sound board) to the left, and the government harp is always shown with its straight edge to the right.

Anyone visiting Dublin can spend an interesting morning visiting the Guinness Storehouse and for those who enjoy a pint of the ”black stuff” a free pint is included in the entrance price……

More information about the Guinness branding can be seen here http://www.guinness.com/

Here is a larger version


This photograph is copyright of Rosemary Walden - © Rosemary Walden 2013. All rights reserved. Any redistribution or reproduction of the image in any form is prohibited. You may not, except with my express written permission, copy, reproduce, download, distribute or exploit the content. Nor may you transmit it or store it in any other website or other form of electronic retrieval system

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Additional Photos by Rosemary Walden (SnapRJW) Gold Star Critiquer/Gold Star Workshop Editor/Gold Note Writer [C: 2806 W: 84 N: 6959] (31631)
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